Sep 06, 2018 secondary data advantages or disadvantages are relative to its purpose. An introduction to secondary data analysis assets cambridge. The decision as to whether to use primary or secondary data in a given situation would depend on the following considerations. They can get found in other organizations or companies, such as census data, institutional statistics, government studies, organizations and associations, research and data disseminated in periodicals, in books, on the internet or, for example, the same digital data. We have already briefly mentioned this format in this article image file formats jpeg, png, svg, pdf.
Develop findings analyze the data, present the findings 5. In the past, secondary data collection used to require many hours of tracking on the long libraries corridors. Sources of secondary data and its advantages and disadvantages. Collecting primary data involves more manhours and is more labor intensive than collecting secondary data. Secondary data meaning, its advantages and disadvantages. Advantages of using secondary data analysis research is facilitated using secondary data analysis. Secondary data analysis qqml qualitative and quantitative.
It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to. Published data can be obtained from various sources like books, magazines, newspapers, journals and periodicals etc. Potential pitfalls and advantages of using grounded theory methods to analyse secondary data are discussed, as well as factors that facilitated the analytic process in this study. Secondary data offer several advantages as it is easily available, saves time and cost of the researcher. Secondly, low cost is involved in acquiring this data. Secondary data ensure the correctness of data collected from primary research and helps in adding new values and attributes. Pdf we wrote this editorial thinking about future opportunities for research, especially. Advantages and disadvantages of secondary data coursebb. The collection of primary data involves all six steps of the marketing research process.
The validity of published data is greater than unpublished data. The two major advantages of using secondary data in the research are time and cost savings. External secondary data is data collected by sources external to the company. Primary and secondary data in marketing research merits. Secondary data is public information that has been collected by others. Both have similar purpose of meeting the end results for a project, but differ in methods of how these are conducted, or analyzed. Secondary data 2 primary data are originated by a researcher for the specific purpose of addressing the problem at hand. Someone else has already collected the data, so the researcher does not have to devote money, time, energy and resources to this phase of research. Aug 26, 2017 primary data is available in the raw form whereas secondary data is the refined form of primary data. Advantages and disadvantages of secondary data information.
But secondary data, however, is also useful because it has already been processed. The first advantage of using secondary data sd has always been the saving of time ghauri, 2005. Because someone else has already collected the data, the researcher does not need to invest any money, time, or effort into the data collection stages of his or her study. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data cannot be obtained at all. Jun, 2019 advantages of secondary data analysis the biggest advantage of using secondary data is that it can be more economical. The advantages of secondary data analysis one of the most noticeable advantages of using secondary data analysis is its cost effectiveness. Market research can be obtained from primary and secondary methods. Difference between primary and secondary data with. There are various advantages and disadvantages of using secondary data.
This is an important concept because the same data set. The primary data is the data which is collected by the user or researcher himself based on his research question. In the past, sd was often confined to libraries or particular. In this article, the authors discuss the benefits and limitations of secondary data analysis so that researchers can make informed decisions. Secondary data are data which have already been collected for purposes other than the problem at hand. Not enough with this, in the so called internet era, this fact is more than evident. Since secondary data is collected by someone else it means the data is collected relatively quickly. Researchers leverage secondary data analysis in an attempt to answer a new research question, or to examine an alternative perspective on the original question of a previous study. Secondary data analysis involves a researcher using the information that someone else has gathered for his or her own purposes. Secondary data is usually defined in opposition to primary data. The researcher doesnt have to go through the long and costly processes of obtaining funding, designing and implementing their own survey, or paying for a. Develop the research plan specify constraints, identify data needed for marketing actions, determine how to collect data 3.
Primary data is an original and unique data, which is directly collected by the researcher from a. Advantages and disadvantages of secondary data analysis the choice of primary or secondary data need not be an eitheror question. Primary data vs secondary data when it comes to the difference between primary data and secondary data in marketing research, many examples and types of data collection methods can be given. Advantages and disadvantages of secondary data collection nowadays. Since someone else has already collected the data, the researcher does not have to devote financial resources to the collection of data. Secondary analysis affords researchers the opportunity to investigate research questions using largescale data sets that are often inclusive of underrepresented groups, while saving time and resources. External secondary data is obtained from outside sources. Using secondary data in research has proved itself a valuable approach to finding suitable. Secondary data analysis refers to the analysis of existing data collected by others. What are the advantages and disadvantages of using secondary. Primary and secondary data in research reading craze. Secondary data is information that has already been collected and is usually available in published or electronic form. The major advantage is that secondary data collection provides easy method to access knowledge. Advantages of secondary data analysis the biggest advantage of using secondary data is that it can be more economical.
The point is, you can derive your own set of secondary data from your rawprimary data. Benefits of using secondary data analysis for your research. Primary sources of data collection have their advantages such as addressing specific research problems and applications in data management and storage. Advantages of using secondary data over primary data. Despite the immense potential for secondary analysis as a tool for researchers in the social. What are some of the advantages and disadvantages of. Primary data is an original and unique data, which is directly collected by the researcher from a source such as observations, surveys. For example, you want to find out how many people use public transport in some city. The latter is directly obtained from firsthand sources by means of questionnaire, observation, focus group, or indepth interviews, whereas the former refers to data collected by someone other than the user. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project provided you know where to find it and how to judge its worth and relevance. Advantages of the secondary data refer to the benefits and importance of using the secondarily collected record and data in a research study. Most researchers in epidemiology and public health will work with. In some research, the researchers might use territory data but the reliability and validity of research decrease with the use of lesser authentic data. An introduction to secondary data analysis what are secondary data.
What are some of the advantages and disadvantages of primary. Since the data is recent, the results or conclusions. It can also be said that secondary data is obtained when statistical methods are applied to the primary data. These factors included having a large data set across multiple sites and the use of literature as a. What are three advantages and limitations of primary research. Apr 24, 2017 information which has been collected previously, by someone else, other than the researcher. There are various advantages and disadvantages of using secondary data collection techniques in a research. Secondary data analysis as an efficient and effective approach to. Advantages and disadvantages of secondary data collection. The primary advantage of secondary data is that it is cheaper and faster to access. These reports are available and you can easily obtain counts and rely on them as there is. The strengths and limitations of secondary data revisesociology. Such data are cheaper and more quickly obtainable than. On the other hand, external secondary data are obtained from outside sources.
What are the advantages and disadvantages of primary data. Secondary data advantages or disadvantages are relative to its purpose. The latter is directly obtained from firsthand sources by means of questionnaire. Secondary data means data that are already available i. This bibliography was generated on cite this for me on friday, january 23, 2015 ebook or pdf. Secondary data is the data that have been already collected by and readily available from other sources. Secondary data has often been collected, analyzed, and organized with a specific purpose in mind, so it may have limited applications to specific market research. United states, let alone repeat this data collection process every year, but the federal government conducts numerous surveys on that scale. What are the advantages and disadvantages of primary and. What are the advantages and disadvantages of using. Choice between primary and secondary data in marketing research. Adopting secondary data is boon for accounting research ijasrm. Secondary data can be both quantitative and qualitative in form. Information which has been collected previously, by someone else, other than the researcher.
Collect relevant information obtain secondary data, obtain primary data 4. Internal secondary data are information acquired within the organization where research is being carried out. This article pres ents an overview of secondary data analysis, its benefits and limitations, sources of data commonly used to conduct secondary analytic. The qualitative data can be obtained through newspapers, diaries, interviews, transcripts, etc. The use of secondary data collection may assist to clarify the research question. The advantages of secondary data includes the problem can be identified, defining the problem better, developing an approach for the problem, formulating the design for research, answering to certain questions of the research and testing some of the hypotheses and interpreting the primary data.
Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data can not be obtained at all. This is incorrect, and cnss who are willing to try secondary data analysis research will find that the advantages of the method outweigh its disadvantages, as long as the latter are taken into account. Secondary data is valid and reliable as it has already been used and evaluated by other researchers. The major advantages associated with secondary analysis are the cost effectiveness and convenience it provides dale et al. These are the sources and citations used to research secondary data analysis, the advantages and disadvantages. Strengths of using secondary data in social research. Strengths of using secondary data in social research there is a lot of it. Advantages and disadvantages of primary data in historical scholarship, a primary source is a document or other source of information that was created at or near the time being studied, often by the people being studied. Data can be defined as the quantitative or qualitative values of a variable. Published data is the most reliable secondary source of information. Pdf secondary data in research uses and opportunities.
Types of secondary data can often be categorized by specific area or population, such as demographics, health behaviors, social determinants of health, or environmental factors. Using secondary data someone else has collected is often free, but it is sometimes difficult to place it within the context of the research. Advantages and disadvantages of pdf format logaster. Census, the general social survey, and the american community survey are some of the most commonly used secondary data sets within the social sciences. Secondary quantitative data is often available from official government sources and trusted research organizations. Primary and secondary data are the two most prominent forms of data available for research studies. Published data is the most basic secondary source of information for data collection. The type of data in this study is quantitative data and the source of the data used is secondary data. Low cost or free the majority of secondary sources are absolutely free for use or at very low costs. The latter is directly obtained from firsthand sources by means of questionnaire, observation, focus group, or indepth interviews. Advantages and disadvantages there are some benefits of secondary data collection versus primary data collection.
Secondary data analysis, the advantages and disadvantages. Secondary data can either be qualitative, such as diaries, newspapers or government reports, or quantitative, as with official statistics, such as league tables. The outcomes of primary research methods can be compared with secondary data and help in research design. Advantages of secondary data analysis study design and data collection already completed saves time and money access to international and crosshistorical data that would otherwise take several years and millions of dollars to collect ideal for use in classroom examples, semester projects, masters. Advantages and disadvantages of primary and secondary data. This paper examined primary and secondary sources of data. Advantages and disadvantages of secondary data introduction secondary data is an important terminology used in research studies where the collected data is of two types that include the primary data and secondary data. This is because primary data is often published in journals and magazines that are accessible for free online. Secondary data analysis can also be based on the original data if the original data are available in an archive. Prior to the discussion of secondary data, let us look at the advantages and disadvantages of the use of content analysis that was covered in the last lecture.
Secondary data collection methods business jargons. Primary and secondary data in marketing research merits and. Thus, it factors the changes that may have occurred over time. There are advantages and disadvantages to using both primary and secondary sources of data in business, including the advantage of being able to frame the collection process and the disadvantage of expense. But there are some disadvantages associated with this, as the data is gathered for the purposes other than the problem in mind, so the usefulness of the data may be limited in a number of ways like relevance and accuracy.
One of the advantages of the secondary data is that it is easily available and hence less. In this spirit, we offer a summary of the major advantages and disadvantages of working with secondary, as opposed to primary, data. What are the advantages and disadvantages of secondary data. What are three advantages and limitations of primary. Advantages of using secondary data over primary data add remove this content was copied from view the original, and get the alreadycompleted solution here. It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected. Data collected through primary sources are more reliable and accurate as compared to the secondary sources. Sources of secondary data include but are not limited to. For some purposes, primary data is very much advantageous compared to secondary data. Pdf primary sources of data and secondary sources of data. The point is, you can derive your own set of secondary data from your rawprimary. The effective use of secondary data brown university. However, some of the advantages of using secondary data for. Primary data consist of raw data that may be processed and analyzed to become secondary data.
The cost disadvantage of primary data it costs more to collect primary data than it does to collect secondary data. Timesaving as the above advantage suggests, you can perform a secondary research in no time. The secondary data can be both qualitative and quantitative. Ease of access the secondary data sources are very easy to access.